Last week we announced the comeback of Pinoy Seoul Radio with P-Pop Overload—two hours of Filipino pop music every evening on what's basically a Korean music station.
Some of you are confused. Fair. Let me explain.
The Obvious Question
"Wait, isn't Pinoy Seoul Radio supposed to be about Korean music?"
Yes. And it still is. 90% of our programming is K-pop and K-drama OSTs.
But here's the thing: being a Filipino K-culture fan doesn't mean you stop being Filipino.
Who Actually Listens to This Station
Our biggest audience isn't teenagers in Manila streaming K-pop on Spotify (though they're here too).
Our biggest audience is Filipino OFWs working in Korea.
These are people who:
- Live and work in Korean factories, offices, warehouses
- Love Korean culture (that's why they're there)
- Speak Korean every day
- Eat Korean food, follow Korean rules, adapt to Korean life
- Work incredibly hard, send money home, sacrifice a lot
And you know what? They also get homesick. They miss hearing Tagalog. They miss Filipino music that reminds them of why they're doing all this.
They don't need to choose between Korean and Filipino. They need both. That's literally what we're built for.
What You'll Actually Hear
Let me be specific about the music in P-Pop Overload (6-8 PM daily):
Filipino Pop Groups:
- SB19 - "Gento", "What?", "MAPA"
- BINI - "Lagi", "Born To Win", "Karera"
- BGYO - "The Light", "Magnet"
- MNL48 - Filipino takes on idol culture
- 4th Impact, VXON, Press Hit Play
These are Filipino artists using K-pop's training systems and production quality but making distinctly Filipino music. Not copies. Filipino innovations.
Why 6-8 PM Specifically
This isn't random timing.
In Korea, 7-8 PM (KST) is when most factory workers finish their shifts. Dinner time. The few hours before bed when they're not working.
In the Philippines, 6-8 PM is when people are commuting home, eating dinner, winding down.
It's the perfect window for "coming home" music—even if home is thousands of kilometers away.
This Isn't About Competing with Spotify
I saw some comments like "why would I listen to P-Pop on radio when Spotify exists?"
You're missing the point.
This isn't about having the biggest P-pop library. Spotify has millions of songs. We have a curated two-hour block.
This is about:
- Timing - hearing Filipino music at the right moment of your day
- Community - knowing other Filipinos are listening at the same time
- Curation - we pick the songs so you don't have to
- Balance - Filipino music that flows naturally after K-pop programming
It's about creating a moment in the day that says "you're still Filipino, and that's something to be proud of."
For Korean Language Learners
If you're studying for EPS-TOPIK, here's something useful:
Taking breaks is important. Your brain can't absorb Korean for 8 hours straight. You need mental resets.
P-Pop Overload gives you that. Two hours where you hear Tagalog or English lyrics. Your brain relaxes. You remember you're Filipino. You remember why you're learning Korean in the first place.
Then tomorrow, you study again with fresh energy.
Balance matters.
The Bigger Point
Look, Filipino K-pop fans sometimes feel like they have to apologize for liking Korean culture. Like it means they don't support Filipino artists.
That's nonsense.
You can love TWICE and BINI. You can watch K-dramas and support Filipino films. You can learn Korean and speak Tagalog with pride.
You can be both. We are both.
P-Pop Overload is us saying that out loud.
Try It This Week
Tune in today at 6 PM. Listen to what we're playing. See if it resonates.
If you like it, great. If you don't, that's okay too—we have K-pop programming 22 hours a day.
But I think you'll get it once you hear it. It just... fits.
🎧 TuneIn app → "Pinoy Seoul Radio" → Tune in at 6 PM today
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