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Philippine-Korea 5-Year Tourism Deal Signed

Bernadette Romulo-Puyat, Philippine Tourism Secretary, signed an agreement to boost tourism ties with South Korea on Monday, November 25.

Puyat and Park Yang Woo, South Korean Culture, Sports and Tourism Minister, signed the 5-year Implementation Program on Tourism Cooperation (IPTC) in Busan, South Korea, according to a statement issued on Tuesday. 

Puyat stated on a speech she delivered during the signing, that South Korea is the top source market in the Philippines for nine years now. Also, she hopes that "we can sustain and intensify the already-strong ties with Korea that we enjoy".

The IPTC aims to introduce programs that will support two-way tourism promotion and also join tourism efforts between the two countries.  In addition, the program will also facilitate more meaningful interactions between Filipinos and Koreans. Also, it will boost over-all cooperation of the two countries in terms of tourist safety, security and quality assurance.

Puyat also stated the different strategies to be able to capture more of the Korean market.

  • The South Korea DOT office will take on activities to help support marketing efforts and join up with the travel trade in developing new tour product ideas for specific markets
  • Product training programs for sub-agents in Busan and Daegu are also in the works
  • Encourage more airlines to fly direct to other international gateways, aside from Manila, from South Korea key cities
Puyat has noted that the creation of 14 additional flights to the Philippines from South Korea greatly improved the connectivity between the two countries. New routes include Daegu-Kalibo-Daegu, Incheon-Bohol-Incheon and Muan-Clark-Muan.

Furthermore, Koreans visit the Philippines not just for leisure but for education as well. Usually to take up English as a Second Language (ESL).

Source : (a)

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