Leading property developer SM Development Corporation (SMDC) is launching its newest advertising campaign, which has a superstar endorser, Korean actor Lee Min Ho.
“I’m honored to be part of the SMDC family. It’s very important for a person to have a space to call home,” Lee Min Ho shared. He added that being able to influence home buyers to own their home is something he is grateful for.
Lee Min Ho is the lead actor in the Korean drama series “Boys Over Flowers,” “City Hunter,” “The Heirs,” “The Legend of the Blue Sea,” “The King: Eternal Monarch,” and “Pachinko,” which established him as a household name worldwide, including the Philippines.
Lee Min Ho has been voted the most favorite actor by the 2022 Overseas Hallyu Report, an international survey conducted in 18 countries by the Republic of Korea's Ministry of Culture, Sports and Tourism and the Korean Foundation for International Culture Exchange (KOFICE). Lee Min Ho, who has topped the list for five consecutive years since 2018, proved that he is an unwavering representative of Korea. Since 2009, he has received numerous awards for excellence in acting. He is considered one of the most influential global style icons with the most significant followers on social media among Korean actors.
SMDC Vice President for Marketing Aye Luna said, “We are certainly excited to work with Mr. Lee Min Ho for this campaign. Not only does he embody true luxury and sophistication, but he is also a “Good Guy” in every sense. He cares about his family and fans and positively contributes to society through his donation platform, which makes him the perfect brand ambassador of SMDC.”
As a testament to its commitment to building world-class, master-planned sustainable communities, SMDC was recently named Best Developer in Southeast Asia by Dot Property Southeast Asia Awards 2022 and received excellence awards for several of its residential condominium developments.