Tiger Den made history as the first full-day music event with an all-Asian lineup at the South by Southwest® Music Festival (SXSW®) in Aust...
Tiger Den made history as the first full-day music event with an all-Asian lineup at the South by Southwest® Music Festival (SXSW®) in Austin, Texas, last March 15, 2023. The event was possible by collaborating with an Asian-owned American entertainment company, Jaded, and Seoul-based alternative K-Pop band Balming Tiger. It was sponsored by the brand Tiger Balm and South Korean music startup KiTbetter.
It was a 'roaring' success, from SXSW's offering of hundreds of showcases and catching the eye of numerous international publications. The venue Cheer Up Charlies is packed with attendees with 12 hours of non-stop music performed by 18 artists who Jaded and Balming Tiger carefully curated.
Balming Tiger won the Grulke Prize for 'Developing Non-US Act' at SXSW. Balming Tiger's headline performance was described as "effervescent" by Rolling Stone. At the same time, 88rising's newest South Korean signee, LØREN, received glowing reviews from Atwood Magazine and PASTE Magazine after his set at Tiger Den. Other acts on the bill, including Shye (Singapore) and Asian Glow (South Korea), were included in The Austin Chronicle's 'Best Things We Saw' list that day.
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Lil Cherry & GOLDBUUDA - South Korea
“We were thrilled by the turnout, and even more so by the diversity of the crowd.It was very validating to see people of all cultural backgrounds in the audience, engaging with the artists and with each other. Tiger Den proved that at the end of the day, there is always demand for great artistry, regardless of origin. We are more inspired than ever to continue creating opportunities for these artists to be seen.”
– Jing Wang (Founder, Jaded)
“It was amazing to see so many people show up to Tiger Den with such high energy. We are proud to have made history, and we are excited to show everyone more music and more performances.”
– San Yawn (Director, Balming Tiger)
“Jaded and Balming Tiger's Tiger Den was a standout event at SXSW 2023; a musically and culturally diverse lineup that never felt forced nor lost focus.”
– James Minor (VP of Music Festival, SXSW)
Tiger Den was many of these artists' first performances in the United States, and for some, it was their first trip to the United States. Jaded and Balming Tiger are excited to continue participating in such significant milestones for Asian talent and are committed to highlighting distinctive artists in front of an international audience.
Photos by Secret Angels, Deanie Chen, & Roger Ho
Written by: Jasmine Ticmon
Jasmine Sophia Jhudiel R. Ticmon, or just simply "Jassy," is a Humanities and Social Science Student of Electron College Of Technical Education - Camarin, who writes with luv and fun!
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