K-Beauty: How Korean Beauty Standards Shape the Women of Today


In the last five years, Korean beauty standards have reached the highest level of popularity worldwide. Double eyelids, v-shaped jaw, perfec...

In the last five years, Korean beauty standards have reached the highest level of popularity worldwide. Double eyelids, v-shaped jaw, perfect white complexion, and thin bodies are prized in Korean beauty. In a nutshell, they project an innocent look. Soft and kind on the “outside”, Korean beauty standards are some of the strictest standards in the world, compared to the Western ones.

The demand for K-beauty goods (facial masks, cleansers, moisturizers, and makeup) is so strong that the Korean beauty sector is expected to grow to $14 billion by 2027.

The whole concept of a Korean beauty standard, and how these items can assist purchasers to achieve that look, is driving up demand for these products.

As the Korean cosmetic industry has gained a lot of popularity over the years, The cosmetics industry, like the music industry, became one of South Korea's most lucrative and powerful industries. As part of Hallyu, also known as the "Korean Wave", the cosmetic industry made its way to the Western side of the globe. The "Korean Wave" is characterized as the spread of current Korean culture into the Western world, encompassing music, fashion, films, and cosmetic trends. 

But why should people be interested in the Asian beauty industry? The Western beauty ideal, which includes fair complexion and wide eyes, is thought to have influenced the Korean beauty ideal. Skincare products and cosmetic surgery are used to reach these criteria. Nonetheless, many people use those items, also had surgery, and use Korean skincare products. As a result, people consume items that appear to be based on them.

In Korea, a lot of emphases is placed on appearance, therefore many people have undergone plastic surgery and used skincare and cosmetics to match the country's standard appearance. Some people in South Korea defy traditional beauty standards, but their lives aren't as simple as they appear because this trend isn't widely recognized in the country. 

Even while there isn't as much pressure to be beautiful in the Philippines as there is in South Korea, most ladies feel compelled or desire to make themselves as attractive as possible. Most females put pressure on themselves by looking at "beautiful girls" on social media and other types of networks.

The beauty industry created a big impact on South Korean society. The social consequences can be seen in a variety of ways and at various levels. Because these severe beauty criteria have existed for many years and across generations, it's safe to assume that this internalized obsession with changing your appearance to meet a standardized norm will continue for many more years. Because of the ubiquitous advertising for cosmetic operations and items that carry the message, "you're not pretty enough”

The Korean beauty influence in the Philippines
K-dramas have become a household name, aimed at an older audience. But K-pop is aimed at a younger audience, notably millennials. With the ever-increasing influence of Korean pop culture, other industries, such as luxury products, fashion, consumer electronics, food, and now beauty, have followed suit.

Even Korean celebrities have endorsed beauty goods and institutions that have opened in many parts of Asia. These Korean beauty behemoths have begun sponsoring K-dramas in response to public demand and curiosity about the items featured in these shows, as evidenced by Google searches.

Etude House, The Face Shop, Nature Republic, Tonymoly, Missha, and Skin Food are among the Korean cosmetics companies that have opened stores in the Philippines to take advantage of the country's burgeoning beauty market.

Many young Filipino ladies aspire to appear like their favorite Korean singers and performers. Therefore, interest in Korean beauty goods is an offshoot of the current "Korean wave".

Filipinos have acquired an interest in Korean culture and products as a result of locally dubbed Korean soap operas.

It also helps that Korean cosmetic manufacturers sell their products in the Philippines with well-known K-pop stars.

Korean cosmetics are popular among Filipino customers who wish to seem young with "clean and white" skin, according to Linda L. Yu of the Philippine Society of Cosmetic Science.

Furthermore, despite their high prices, many Filipino clients are interested in Korean cosmetics since they are "unconventional" in comparison to other local items. With their exceptional quality and efficacy, Korean cosmetics are regarded as high-end items. It also helps that they have appealing packaging.

According to the Korea Cosmetic Industry Institute's ASEAN Cosmetics Focus report, Korean cosmetics are capitalizing on the popularity of "renewing" products in the Philippines, citing the Korean brand Pure Beauty, which produces concentrated ginseng renewing cream and pomegranate antioxidant for Filipino customers seeking rejuvenation. 

Skin Food has created the watery berry line, which includes ice berry, cloudberry, and arctic raspberry as ingredients.

Without a doubt, the Korean beauty industry is becoming increasingly popular, particularly not only in the Philippines but in East Asia. 

The "aegyo" face is a popular trend in the beauty business. It's a "no-makeup" style, but with the addition of make-up to give the appearance of glowing skin, pink cheeks, and pink lips. Women are urged to look and act infantile in this style, which focuses on seeming youthful and baby-like.



Entertainment,44,EPS TOPIK,85,Event in Korea,103,Event in Philippines,102,Feature Article,67,Filipinos in Korea,58,K-Culture,50,K-Music,138,Korean Actor in Filipino Show,1,Korean Shows,105,Latest News,113,Sponsored,7,Travel & Food,90,
PinoySeoul.com: K-Beauty: How Korean Beauty Standards Shape the Women of Today
K-Beauty: How Korean Beauty Standards Shape the Women of Today
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